Added to Cart
×
Why the Next Era of Coaching Belongs to Data-Driven Development
Close 
Shawn Jones
DIRECTOR, ATHLETICS
Shawn has 30 years of head basketball coaching experience combined with 11 years as an athletic director. He has coached in Colorado and Texas, and has taken teams to three Final Four tournaments and a state championship. He has seen numerous players of his continue on to compete at the college and professional level of the sport. He is also proud to have seen many of his athletes become high school and collegiate coaches themselves. As director of athletics, Shawn is a key member of Ballogy’s team, driving the company’s athletic strategy, partnerships, coach engagement, and product vision. He has been married to his high school sweetheart for 32 years and they have raised three wonderful children together. Shawn has a passion for player development and the desire to assist coaches with effective, time-saving tools of administering and assessing skill development drills.
In the past 15–20 years, the role of technology in sports has evolved dramatically—reshaping how coaches prepare, communicate, and lead their teams.
Not long ago, coaching meant early Saturday morning drives to swap VHS tapes—or, if you were lucky, a burned DVD—at halfway points between towns. Today, with a click of a button, coaches can share unlimited game film across the country. The process that once took hours and gallons of gas now takes seconds.
Rebounding drills used to mean players chasing down their own misses. Now, shooting machines pass the ball right back. And high-definition cameras in gyms automatically record and break down games, delivering advanced stats and shot charts instantly.
These tools haven’t just made coaches’ jobs easier—they’ve transformed the game. And while many of these advances focus on performance during competition, the next frontier lies in development before the game even starts.
That’s where Ballogy comes in.
Ballogy complements—rather than competes with—many of the technologies coaches already rely on. But instead of focusing on game prep alone, Ballogy brings development, accountability, and communication into a single platform built for the modern athlete and coach.
Imagine assigning a skill development program created by elite coaches from across the country—all from your phone. Or tailoring individual training plans for each athlete on your team. With Ballogy, coaches can track progress, spark healthy competition, and give players the tools they need to improve outside of practice.
It doesn’t stop at development. Ballogy also taps into what drives today’s athletes: social validation, competitive rankings, and screen-time engagement. Except in this case, it’s all put to work for a purpose. The Ballogy platform motivates athletes to train and track performance, not just scroll through highlights.
And communication? One app. One team. One platform. Messaging, assignments, feedback, and accountability—all in the same place.
Perhaps the most game-changing element: the Ballogy Skills Assessment (BSA). Think of it as the SAT for basketball. In just four minutes, an athlete can complete a verified, standardized shooting test. Their score is reviewed and certified, and then sent directly to over 1,500 college programs across the U.S. This means athletes aren’t just relying on who happens to be watching at a tournament—they’re building a measurable recruiting profile that speaks for itself.
For coaches, it’s a tool that saves time, eliminates guesswork, and gives you data you can trust. For athletes, it’s a bridge to opportunities that used to depend on luck and exposure.
In a crowded field of sports tech, Ballogy stands apart. It doesn’t just help you coach better—it helps you develop better athletes and build a stronger team culture. The coaches who embrace this shift early will be the ones leading the way.