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Joyce Ekworomadu

DIRECTOR, BASKETBALL OPERATIONS

Joyce attended Texas State University where she averaged 18.9 points a game, was Southland Conference Player of The Year, led the team to the school’s first ever Conference Championship, became the 5th player in Texas state history to record over 1500 points and 600 rebounds, became the 1st player in the Southland Conference to sign a WNBA contract and graduated with a BBA in Marketing. Post college, she played in the WNBA, Poland, Italy, the National Nigerian Basketball Team and is the 12th female of the World Famous Harlem Globetrotters. She has traveled to over 40 countries playing the game of basketball. As the Director of Basketball Operations and Account Manager at Ballogy, she blends her extensive experience in basketball with a deep commitment to operating and constructing player development curriculum. With a focus on strategic planning and execution, she contributes to the continuous enhancement of Ballogy’s training programs and user experience. In her role as an Account Manager, she cultivates lasting relationships with clients, ensuring their success by tailoring solutions to their unique needs. Joyce is dedicated to shaping the future of basketball through innovative technology and collaborative leadership at Ballogy.

by Joyce Ekworomadu on Sep 23, 2025

I’ve been fortunate to see the game of basketball from just about every angle. My journey has taken me from the WNBA hardwood to European arenas, from the global stage with the Nigerian National Team, and even to courts with the Harlem Globetrotters. But maybe my most rewarding experiences have been teaching the game to young athletes at the grassroots level for over 15 years. Through it all, one truth has stayed with me: basketball is a game of evolution, but some skills are too important to ever fade away.

These days, I love seeing how the three-point shot has transformed the sport. Players are pulling up from deeper and deeper—thank you, Steph Curry and Caitlin Clark. Spacing is better than ever, and the energy when a big three drops is electric. Every athlete wants to shoot threes, and as a coach, I believe every player should learn to shoot—and more importantly, make—the three.

But somewhere along the way, too many players and coaches have neglected the foundation that made so many legends great: post play—which I equate to footwork. Establishing position in the paint, using leverage, and relying on footwork to create opportunities near the rim is becoming a lost art. Walk into any gym and you’ll see players from 6’9” to 5’2” launching from beyond the arc—but who’s still mastering the up-and-under, the drop step, or the jump hook?

Think about it: oftentimes, there are size mismatches. What better way to take advantage than to gain position down low and outsmart your opponent with footwork and finishes around the rim? Versatility is what separates good players from great ones at every level. So yes, keep working on your outside shot—but don’t neglect the footwork drills, the spin moves, the art of sealing your defender, and finishing through contact.